Privacy Policy
Sterling Power Products Limited
Last updated: May 2026
Sterling Power Products Limited respects your privacy and is committed to protecting your personal data. This Privacy Policy explains how we collect, use, disclose, store and protect personal data when you use our website, buy products from us, contact us, use our apps or online services, become a trade customer, submit a warranty or technical support enquiry, or otherwise deal with us.
1. Who we are
Sterling Power Products Limited is the controller of your personal data.
Company name: Sterling Power Products Limited
Company number: 05338546
Registered office: Unit 8 Wassage Way, Hampton Lovett Industrial Estate, Droitwich, Worcestershire, WR9 0NX
Email: info@sterling-power.com
Telephone: +44 1905 771771
For privacy-related enquiries, contact us using the details above and mark your message “Data Protection Enquiry”.
We have not appointed a Data Protection Officer. Responsibility for data protection sits with the company’s management team.
2. What this policy covers
This policy applies to personal data relating to:
- website visitors;
- app users;
- retail customers;
- trade customers and business contacts;
- warranty, repair and technical support contacts;
- suppliers, distributors and commercial partners;
- people who contact us by phone, email, web form, post or social media.
This policy does not cover employee, worker or job applicant data. That should be handled under a separate staff or recruitment privacy notice.
3. Personal data we collect
We may collect and use the following types of personal data.
Identity and contact data
Name, company name, job title, billing address, delivery address, email address, telephone number and account details.
Order and transaction data
Products purchased, order number, delivery details, payment status, invoices, refunds, returns, warranty records and customer service history.
Payment data
Our website payments are processed through Shopify and/or Shopify’s payment service providers. We do not intentionally collect or store full credit or debit card numbers, card security codes or full payment authentication details on our own systems.
We may receive limited payment-related information, including payment status, payment method, transaction reference, billing details, refund status, fraud-prevention information and partial card information, such as the last four digits of a card, where this is made available to us for order management, accounting, fraud prevention, refunds or customer support.
Technical and product support data
Product model, serial number, installation details, vehicle, vessel or equipment information where relevant, photographs or videos you send us, technical fault descriptions, warranty information and correspondence.
Trade customer and supplier data
Business contact details, trade account information, purchase history, credit or payment information, VAT details and communications.
Marketing and communication data
Marketing preferences, newsletter subscriptions, product interests, survey responses, enquiry history and opt-out records.
Website, app and device data
IP address, browser type, device type, operating system, pages viewed, referral source, session information, approximate location, cookie identifiers, app usage data, crash logs, diagnostic data and similar technical information.
Social media data
Information you make available when you interact with us through social media platforms.
4. How we collect personal data
We collect personal data when you:
- place an order;
- create or use an account;
- contact us by email, phone, post, web form or social media;
- request technical support;
- submit a return, repair or warranty claim;
- subscribe to marketing;
- apply for a trade account;
- visit or use our website;
- use one of our apps or online services;
- deal with us as a supplier, distributor or commercial partner.
We may also receive personal data from Shopify, payment providers, delivery companies, ecommerce platforms, app providers, fraud-prevention providers, analytics providers, trade references, distributors or other business partners.
5. Third-party apps, plugins and integrations
Some parts of our website, online store, customer service systems, product support tools or apps may use third-party apps, plugins, software or integrations developed or operated by third-party providers.
These tools may process limited personal data only where needed to provide their function, such as:
- order processing;
- payment processing;
- website or app functionality;
- customer accounts;
- analytics;
- customer support;
- delivery and fulfilment;
- returns;
- warranty services;
- fraud prevention;
- security;
- technical diagnostics.
Where third-party apps or providers process personal data on our behalf, we require them to handle that data securely and only for authorised purposes.
We do not intentionally use third-party apps to collect or store unnecessary customer data. However, some third-party apps may process technical information such as IP address, device information, app usage data, diagnostic data, error logs, usage logs or transaction references as part of their normal operation.
In some cases, a third-party provider may act as an independent controller for its own legal, security, fraud-prevention, compliance or service improvement purposes. Where this applies, that provider’s own privacy notice may also apply.
6. How and why we use your personal data
| Purpose | Personal data used | Lawful basis |
|---|---|---|
| To process and deliver orders | Identity, contact, order, delivery and payment data | Contract; legitimate interests |
| To take payment and prevent fraud | Payment, transaction, device and order data | Contract; legitimate interests; legal obligation |
| To provide customer service and technical support | Contact, product, support and correspondence data | Contract; legitimate interests |
| To manage returns, repairs and warranty claims | Order, product, support, warranty and correspondence data | Contract; legal obligation; legitimate interests |
| To manage trade accounts and supplier relationships | Business contact, account, transaction and payment data | Contract; legitimate interests |
| To operate our website, apps and online services | Website, app, device, account and technical data | Contract; legitimate interests; consent where required |
| To respond to enquiries | Contact and communication data | Legitimate interests; contract where the enquiry relates to an order |
| To send service messages | Contact, order and account data | Contract; legitimate interests |
| To send marketing where permitted | Contact, marketing preference and purchase history data | Consent; legitimate interests; soft opt-in where legally available |
| To improve our website, apps, products and services | Website, app, device, order, enquiry and usage data | Legitimate interests; consent for non-essential cookies or similar technologies where required |
| To secure our systems and prevent misuse | Website, app, device, account and transaction data | Legitimate interests; legal obligation |
| To comply with legal, tax and accounting obligations | Identity, transaction, invoice and payment records | Legal obligation |
| To establish or defend legal claims | Relevant account, transaction, correspondence and technical records | Legitimate interests; legal obligation |
Where we rely on legitimate interests, those interests include operating our business, supplying products, supporting customers, preventing fraud, improving our website, apps and services, protecting our legal position, maintaining secure systems and understanding how customers use our products and services.
7. Payments
Payments made through our website are processed using Shopify and/or Shopify’s payment service providers.
We do not intentionally collect or store full credit or debit card numbers, card security codes or full payment authentication details on our own systems.
We may receive limited payment-related information, such as:
- payment status;
- transaction reference;
- payment method;
- billing details;
- fraud-screening results;
- refund status;
- partial card information, such as the last four digits of a card, where made available to us.
We use this information for order management, accounting, fraud prevention, refunds, dispute handling and customer support.
Shopify and its payment partners may process payment information in accordance with their own privacy terms and legal obligations.
8. Marketing
We may send marketing communications about our products, services, technical updates, trade information or offers where the law allows us to do so.
For individual customers, sole traders and some partnerships, we will usually rely on consent or the “soft opt-in” where you have bought or shown interest in similar products and were given a clear opportunity to opt out.
For corporate business contacts, we may send relevant business-to-business marketing where permitted, but you can opt out at any time.
You can stop receiving marketing by using the unsubscribe link in our emails or by contacting us at info@sterling-power.com.
We will still send service communications where necessary, such as order confirmations, delivery updates, warranty messages, safety notices or product recall information.
9. Cookies and similar technologies
Our website and online services may use cookies and similar technologies.
Essential cookies are used to make the website work, including shopping basket, checkout, security and account functions.
Non-essential cookies may be used for analytics, performance, advertising, embedded content, app integrations or improving the website. We will ask for consent before using non-essential cookies where required.
You can manage cookies through our cookie banner or your browser settings. Blocking some cookies may affect website functionality.
A separate Cookie Policy should list the cookies and similar technologies used, their provider, purpose and duration.
10. Who we share personal data with
We may share personal data with:
- Shopify, ecommerce platform providers and related store apps;
- payment processors and fraud-prevention providers;
- delivery and courier companies;
- IT, cloud hosting, email and security providers;
- website, app, plugin and integration providers;
- analytics and cookie providers, where permitted;
- customer service, returns, warranty and technical support systems;
- accountants, auditors, insurers and professional advisers;
- warranty, repair, fulfilment or technical service providers;
- distributors, dealers or trade partners where needed to fulfil your request;
- HMRC, regulators, courts, law enforcement or other public authorities where required;
- a buyer, investor or professional adviser if we sell, restructure or transfer part of our business.
We require service providers acting on our behalf to use personal data only for authorised purposes and to keep it secure.
11. International transfers
Some of our suppliers or service providers may process personal data outside the UK.
Where personal data is transferred outside the UK, we will take steps intended to protect it, such as using UK adequacy regulations, the UK International Data Transfer Agreement, the UK Addendum to the EU Standard Contractual Clauses, or other legally recognised safeguards.
12. How long we keep personal data
We keep personal data only for as long as reasonably necessary for the purposes described in this policy.
| Data type | Typical retention period |
|---|---|
| Order, invoice and accounting records | Usually six years from the end of the relevant financial year, or longer where required |
| Customer account data | While the account is active, then for a reasonable period afterwards |
| Payment-related records | Usually retained with order and accounting records, but full card details are not intentionally stored by us |
| Warranty, repair and technical support records | For the warranty period, then for a reasonable period to handle disputes, product safety issues or repeat support |
| Enquiry correspondence | Usually up to three years after the last contact, unless needed for legal, warranty or business reasons |
| Marketing records | Until you unsubscribe or withdraw consent, plus a suppression record to make sure we respect your opt-out |
| Website, app and analytics data | According to the relevant cookie, analytics or app retention setting |
| Legal claims and dispute records | As long as needed to establish, exercise or defend legal claims |
We may anonymise data so it can no longer identify you. Anonymised data may be kept for business analysis, product improvement and reporting.
13. Security
We use appropriate technical and organisational measures to protect personal data against unauthorised access, loss, misuse, alteration or disclosure.
No system is completely secure. You are responsible for keeping account passwords confidential and for making sure any information you send to us is accurate and safe to transmit.
14. Your rights
Under UK data protection law, you may have the right to:
- access your personal data;
- correct inaccurate or incomplete data;
- request deletion of your data;
- restrict how we use your data;
- object to certain uses of your data;
- request transfer of your data to another provider;
- withdraw consent where processing is based on consent;
- complain to the Information Commissioner’s Office.
Some rights are limited and may not apply in every case. For example, we may need to keep certain records to comply with tax, accounting, warranty, safety or legal obligations.
To exercise your rights, contact info@sterling-power.com and mark your message “Data Protection Request”.
We may ask for proof of identity before responding.
15. Complaints
You can contact us first so we can try to resolve your concern.
You also have the right to complain to the UK Information Commissioner’s Office, the UK supervisory authority for data protection.
Information Commissioner’s Office
Wycliffe House
Water Lane
Wilmslow
Cheshire
SK9 5AF
United Kingdom
16. Third-party websites and services
Our website, apps or communications may contain links to third-party websites, platforms or services, including Shopify, payment providers, social media platforms, embedded content providers or distributor websites.
We are not responsible for the privacy practices of third-party websites or services that are not operated by us. You should read their privacy notices before giving them personal data.
17. Changes to this policy
We may update this Privacy Policy from time to time. The latest version will be posted on our website with the updated date.
Where a change is significant, we may take additional steps to notify customers or users.
